spokes works marketing
The task for this project was to create a logo for a new marketing company. As a professional but accessible brand, my clients wanted a color palette and logo that was traditional but approachable. As the company would need to appeal to a variety of clients, I created several different versions and lockups of the logo for formal use, as well as some fun and creative options.
spokes works logo
The Spokes Works Marketing logo is designed to reflect a friendly but professional brand. The “spokes” were developed to be an adaptable motif, usable as part of the full wordmark or as a stand alone, to fit within smaller formats, such as social media profile images. Several lockups were developed in order to fulfill all necessary marketing needs in print and digital formats.
I also used created a pattern using the spokes motif for use on printed materials and as an accent on the company website.