spokes works marketing
The task for this project was to create a logo for a new marketing company. As a professional but accessible brand, my clients wanted a color palette and logo that was traditional but approachable. As the company would need to appeal to a variety of clients, I created several different versions and lockups of the logo for formal use, as well as some fun and creative options. The Spokes Works Marketing logo is designed to reflect a friendly but professional brand. The “spokes” were developed to be an adaptable motif, usable as part of the full word mark or as a stand alone, to fit within smaller formats, such as social media profile images. Several lockups were developed in order to fulfill all necessary marketing needs in print and digital formats.
I also used created a pattern using the spokes motif for use on printed materials and as an accent on the company website.