ORIGEN is an imagined biotech company. With core values of safety, cleanliness, and modernity. I chose a blue green color palette to reflect these values and create an calming effect for an industry that is often complex and difficult for the general population to grasp.
Shown in full color, with a tagline, in black, and in white against a colored background. The logo is inspired by Lewis Structures which depict chemical compounds. In addition, the hexagons portray a sense of solidity that reflects the company's ethos.
In designing the logo, I realized that the Origen hexagons in the brand's colors could create a recognizable pattern for use in marketing materials. I created two versions of the pattern, one simple one and one that incorporated images to convey the "human element" of the brand. The visual motion created by some separation a clumping of hexagon groups gives the impression of a company that is constantly evolving.