Felice Artisan Bakery
Felice Artisan Bakery is an imagined local bakery. Named Felice for the Italian “happy” or “content” the idea behind Felice was to create a bakery that focuses on artisanal techniques, mixing tried and tested techniques with a sense of exploratory creativity. In creating the visual branding for Felice, I wanted to mix a vintage feel with clean lines and a focus on simplicity.
The logo for Felice Artisan Bakery was inspired by the meaning of “Felice”. Each lockup incorporates a “smile” as a subtle nod to the translation “happy”.