blue root restaurant
An imagined casual organic restaurant located in San Diego. A place where friends and family can gather to enjoy each other's company, brought together by good food made with the highest quality ingredients. The visual branding is made to reflect the handmade, eclectic atmosphere of the restaurant. Set against natural textures and hues, red and blue stand out.
unchosen logo comps
Thumbnail sketches of potential logos before the final rendering of the hand drawn beet with scripted font was selected
the blue root app
Made for ordering ahead or pickup. The Blue Root App also provides information about the seasonal ingredients used in each meal.